In the streaming music war, Spotify hasn’t yet lost. Spotify could also strengthen its position by partnering with a smartphone or smart speaker manufacturer, perhaps offering bundled or discounted service with a new purchase. And on Apple’s HomePod, you can only play Spotify by streaming it from your iPhone over AirPlay. Streaming music is a popular activity for smart speaker owners, and Spotify is at a disadvantage as a third-party app on speakers from companies such as Google and Amazon, which have their own music services to push. If Spotify wants to duke it out with Apple, offering its own smart speaker could be one way to nab users and market share. Spotify is still on course to become a $100 billion company by 2020.īut certainly there is some prestige associated with being the leading music streaming provider in the U.S. Apple’s success doesn’t necessarily devalue the streaming startup, either. If Apple has more users than Spotify, it won’t matter to Spotify’s bottom line if its listeners are more loyal, more involved, and more profitable for musicians. Spotify doesn’t take a cut of sales, so this feature isn’t a moneymaker, but it instead solidifies Spotify’s position as a hub for music fandom, where listeners can keep up to date on their favorite artists and their music, and collect some of their merch as well. In late 2017, it also began allowing artists to sell merchandise and beauty products through its app. Spotify is trying to become the MTV for a new generation of music fans, acting as a discovery engine and public platform for new and emerging artists. The music streaming app has also been expanding its focus beyond simply letting users build playlists and listen to their favorite songs. #SPOTIFY VS APPLE MUSIC VS GOOGLE MUSIC FREE#In April, it gave its free app, its most popular method for attracting eventual paying subscribers, a serious upgrade. And Spotify has focused on increasing its number of users.
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